With over a billion people, the Indian market holds huge potential for any automaker. In fact, Suzuki makes a dedicated range of vehicles on the subcontinent specifically for the local market under the Maruti banner, and this is their latest.
Dubbed Ertiga, it’s essentially a lengthened Swift hatchback “Life Utility Vehicle,” or what would conventionally be called an MPV (Multiple Passenger Vehicle).
Call it what you will, Maruti Suzuki has managed to fit three rows of seating into the stretched Swift for seven-passenger accommodation. Launching locally in India prior to export to neighboring markets like Indonesia in the aim to take market share away from the Toyota Avanza and Mahindra Xylo, the Ertiga takes advantage of huge economies of scale by sharing basic components with the Swift and the Dzire sedan which Maruti builds on the same platform.
Buyers in India will be able to choose between three trim levels, two engines (gas or diesel) and seven colors, but they’ll have to justify spending six or seven times the price of a Tata Nano to do so – but then again, that’s true of most cars. Take a closer look in our gallery above and scroll down for the official press release with more information.